Mangoes Marketing is a website developer in Broome using both WordPress and Wix. WordPress has been the market leader for many years with 60 per cent of the global website market representing over 26 million websites. In comparison Wix has just a one per cent slice of the market but this is growing; so what are the benefits and negatives of Wix?
Over the last two years we have built websites for many businesses in Broome, the Kimberley and the Pilbara. Over that time, one of the most common questions we are asked is; which type of website would be best for my business?
Whether your business is based in Broome or Byron Bay the most important thing is that the website represents your business and your product.
Wix has become a popular website platform over recent years. Its drag and drop, user friendly format has made it popular for those looking to for an easy ‘Do It Yourself’ website development option. It offers a wide range of ready-made templates or you can build a site from scratch with absolutely no html coding knowledge. There are even options for online shopping including a hotel room manager. When compared to WordPress, the ongoing costs of a Wix are relatively high – you have to use Wix’s own hosting. Once you start adding hosting, emails, SEO tools, online shopping and other Wix apps things can start getting a little pricey.
Wix also offers less flexibility with Search Engine Optimisation (SEO); compared to WordPress plugins such as Yoast SEO. The built in tools om Wix, even the premium ones that cost extra money, are limited meaning you have to make sure your content is packed full of your key word terms.
But the beauty of Wix is that it is so user friendly; meaning keeping your site updated with new content is a breeze. Editing a Wix site is as easy as edition a PowerPoint document.
Mangoes Marketing has developed many Wix based websites for clients in Broome and beyond. Because building a website using Wix is relatively easy many businesses are tempted to save money and build their own. This can work well but there are many pit falls and drawbacks. A good website is easy to navigate, has engaging informative content and generates sales or leads. There is a skill to this. So while it may be fairly easy to build a Wix website it is not easy to build a good one.
It also takes many hours to build a website. Planning the pages and layout, creating the content, setting up contact forms, setting up online shopping etc. all takes a considerable amount of time. This is why many businesses use a website developer such as Mangoes Marketing in Broome to build their Wix site. A professional website developer understands what makes a good website. They know what works. Rather like car maintenance – if you have the skills and time to fix your car then you do it, if not you take it to a mechanic. If you do not have the time and skills needed to build your own Wix website then find a website developer to help you. If you find the right developer then it will be money well spent.
As well as developing websites, Mangoes Marketing offers the full range of marketing services. We take the time to understand your business and your customers then use our web developer, graphic design and copy writing skills to create the ideal website for your business.
Websites are the new shop windows for businesses – it is crucial that you get them right. Wix is a great option for your next website thanks to its easy to use editing functions but be prepared for higher annual costs. WordPress developers are continually developing more simple website editors and many modern themes are almost as easy to use as Wix. Its just about finding the best product for you – and Mangoes can help you do that. Please get in contact with us and we can discuss your needs.