Is your business mobile optimised? Is it reaching the thousands of potential customers searching online. Do you have a mobile responsive website? Is your social media working?

I’ve been in the marketing business for 20 years and during that time the way businesses market themselves has changed – completely. The internet was in its infancy and there was no Facebook! These days small to medium sized businesses realise that they need to have an effective website and social media marketing…or do they? To be honest not many do, and they are missing out on thousands of potential customers. As specialists in travel and tourism website design we are amazed by how few of the businesses in the Kimberley and Broome have mobile optimised websites filled with key words to get first page SEO Google ranking.

Things are moving fast in the online marketing world. So many of us are using a mobile device to find out about local businesses or plan our next holiday. As far back as 2012 a survey by yelp.com.au showed that…

85 per cent of consumers use the internet to find local businesses.

They also found that 76 per cent of people were being influenced by online rating and reviews. According to Google 87 per cent of consumers have already researched a business online before they enter the store. As Forbes.com has put it ‘Now is the time for responsive design’, from nine months ago Google uses mobile-friendliness as a ranking signal in search results, rewarding websites that are fully optimized for mobile platforms.

Up here in Broome, where the market is relatively small, it seems many businesses are not taking note of the digital marketing trends. So many local businesses either do not have a website or have a site that is not mobile responsive meaning it does not work properly on a mobile device. Tourism and hospitality businesses in Broome sometimes don’t even have a website let alone online sales and booking. During my time as marketing manager at VisitBroome.com.au visits from mobile devices growing 200 times faster than from desk top PCs.

Mangoes can develop websites for local businesses in Broome designed to generate sales – online, in store and over the phone. We use Word Press to create beautiful websites, blogs, or apps. Our websites give businesses the freedom to update content and manage their own SEO. Alternatively we offer great value content management and SEO packages which deliver great results for businesses.

A truly mobile responsive website will adapt to the scree size of a user. The content will shrink, rearrange or change so that your potential customer gets the optimum experience. This technology has only been around for a few years, so if your website is older than three years then chances are it will not be a mobile responsive website.

Take advantage of our experience in developing travel, tourism leisure and lifestyle websites. Combine it with some quality social media marketing and watch your business grow.

For mobile responsive website development in Broome – Go Mangoes.